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Thom emphasized that 38 Studios is looking for a familiar fantasy look, but photorealistic- not so much. ”That’s the reality part of ‘idealized reality’ - this is the world that you’re in. It hearkens back to this storybook, fantasy, sort of old classic Disney sort of look. That’s what we’re going for... this is our identity.”

Scott continued, “This is a light study, you get a very distinct tone - you’ve got that sort of saturated look, that very pleasant tone here - these beautiful buildings that are hanging out of the trees... There are some familiar elements here, we don’t want you to feel like you’re in some alien world.. Maybe that’s a wheatfield to you and me, but if you take a closer look - I’ve never seen a tree like that, or grass like that. So it definitely has a signature style to everything.”

From Thom: “In the lighter moments, the art will have a little bit more of a whimsical approach to it. But we’re going to be using lighting, palette, and temperature shifts to get an emotional tone to itt... we’re looking at more of a theatrical approach, a stagey approachin terms of setting up the tone and the mood of the story. We like to have a little more artistic license.” Marketing Director Mary Kirchoff: “The cultures themselves determine whether there’s a whimsical atmosphere, too. They affect that cohesive artistic vision too, a lot.”

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